Public Relations


We offer the following products and services:

  • press releases 
  • help with event planning
  • interviewing
  • organizing marketing tools
  • distribution to specific trade media
  • freelance writing and editing
  • articles and story ideas 
  • show coverage




 
Photo coverage of industry events:

NCA's SWEETS & SNACKS EXPO:

It's sweet!

 

NECCO offers Conversation Hearts with patriotic themes and colors.

And snackish, too ...  

 

Popcorn, chips and nacho flavors abound at Gustino's.

Exhibitors are traditional ... 

 
Leslye Alexander focuses on buyers at Koppers colorful exhibit. 

And they're also innovative ... 


Cheaters form/fill/seal-wrapped soft squeeze sugarfree formula steals the scene at Innovative Candy Concepts.

There's love of chocolate ...  
 

In the expo's gourmet section, Peter's Chocolate's Joe Sofia (left) and Elaine Gonzalez (center) present crowd-pleasing artisanal chocolate designs. 

Programs to appeal to buyers ... 


Tootsie Roll offers packaging and display updates to all of its brands. 

The large players ... 


Sales sealed with a kiss, at Hershey's stand. 

And people in the news that make the show special ...

 
Newly promoted Executive Vice Chairman, Lisa Brasher, works at center of Jelly Belly team.

And last but not least, busy aisles to keep folks coming back ...


 The expo drew its largest crowd ever with the addition of snack products among the confectionery.

See you next year! 
 

 
PMCA Production Conference:
 
It's back to basics with chocolate 

 

Above, Marlene Stauffer, Blommer Chocolate Company, demonstrates hand-tempering of chocolate during PMCA's 64th annual Production Conference in Hershey, PA. Posing for the camera are (below, from left): Dr. Joseph Anikwe, Cocoa Research Institute of Nigeria; Judy Cooley, The Hershey Company, Production Conference Committee Chair; and Samuel Orisajo, Cocoa Research Institute of Nigeria … For more information please see www.pmca.com
 

 
Elaine Gonzalez, of Chocolate Artistry, and Master Chocolatier Emerita, and Candy Hall of Fame Inductee, presented the Production Conference's Keynote Address, "Chocolate, An Insatiable Source of Artistic Inspiration - A Bird in the Hand is Delicious".  Shown below are some of the avian dessert toppings made out of chocolate clay by members of the audience. On the big screen and among the audience, Gonzalez encouraged attendees to let their artistic side come out in the shape of a bird to place on top of a chocolate shell filled with chocolate dip.

Below left, Vidya Endraiyani, a student at Rutgers, and Ed Wilson, of AAK, and student mentor, show off their avian creations. 

 
 



Above, Moreno Roncato, of Carle & Montanari, and others at the table try
their hand at chocolate creativity. 

 
 
Above, an artist is born!

 

 

We Connect

Inside the confectionery network, people like to keep in touch.

Our extensive contacts worldwide will allow us to build your visibility.

Following are a few links that help readers find each other:
Twitter
 


 



Our experience visiting factories provides articles about
confectionery innovations:
 
 

Shown above, photos (courtesy Mars, Inc.) taken during a visit to the Mars factory in Cleveland, TN, reveal newest M&Ms Premiums product being bagged, then boxed in the packaging department. P Magee Enterprises traveled with Candy & Snack Business, of Cleveland, OH, to bring back an exclusive plant story.




If your company is celebrating an anniversary, try a news release such as:

 

NEWS RELEASE – For Immediate Release 

For more information:
Moreno Roncato, President
Carle & Montanari, USA, Inc.
625-107 Hutton St.
Raleigh, NC 27606 USA
Phone: +1 919-664-7401
Email: Moreno.roncato@carle-montanari.com
Website: www.carle-montanari.com


Carle & Montanari’s 100 years of dedication
to chocolate and packaging machinery
span mosaic of industrial development

A
t 100 years young, Carle & Montanari S.p.A., A Company of SACMI Imola (Bologna), Italy, and Carle & Montanari USA, Inc., Raleigh, NC, are proud to honor their roots in chocolate production machinery. The company began in 1907 when 23-year old Enrico Carle built the very first gianduiotti forming machine, in Brescia, Italy, and has grown and thrived into its centennial year, 2007, celebrating with the theme appearing on its beautiful website, that “chocolate is the center of our world.” Beginning and expanding through the years with chocolate production and processing equipment, as well as packaging equipment, Carle & Montanari’s 100 year celebration confirms the company’s success by keeping close to the industry in which it began. Today, as part of a world leading international group that designs, builds, and markets machinery and complete plants for the ceramics, plastics, beverage, packaging and food processing industries, Carle & Montanari extends throughout the world through the group’s nearly 80 businesses, with production plants, dealerships, and service organizations in 23 countries that also support the entire organization’s various divisions. In addition, a global network allows easy access by customers to the company via phone and internet, offering fast, effective and direct service all over the world. . . . 
 


Following is an example of a news release from the U.K. that is distributed to U.S. publications: 


    Baker Perkins launches AutoCook systems for sugar confectionery

    A new series of cooking systems to handle every kind of sugar confectionery is being launched by Baker Perkins. Proven, unique cooking process technologies are at the heart of the AutoCook concept, backed by modular units configured to provide an efficient, automatic solution for a wide range of outputs. 
    Cooking method depends on process and product requirements. The choice includes the Microfilm swept surface cooker, regarded as the industry standard for sugar and sugar-free high boiled and hard candies, including those with milk and cream; the Turbofilm plate pack cooking system ideal for jelly products; the Carablend for toffee and caramel; and a dedicated fondant cooker.
    Cookers are integrated with skid mounted systems for weighing and mixing, dissolving, pre-cooking and color and flavor addition. The systems are designed for easy installation, maximum efficiency and minimal cleaning and maintenance. Controls can be either stand-alone or integrated with upstream and downstream systems. ... 
    Web site: www.bakerperkinsgroup.com 
     
    Image: Baker Perkins Turbofilm cooker for AutoCook sugar confectionery solutions.

     


     
    On the Record
     
    Keeping up with the candy trade press is key to public relations and promoting your news. Below are some candid images of editors and publishers at their tasks, at the SWEETS & SNACKS Expo. 
     


     

     

      

     

     


     

    PMCA Production Conference brings friends together

     
     
    Jan Kitt (center) accepted the PMCA Service Recognition Award in memory of her husband, John Kitt, at the PMCA Production Conference at Hershey, PA. Eileen Bielenberg, Firminich, Inc. (left) and Debra Bryant, Palatinit, Inc. (right) gather round for the honors.