Sending Your News

Newspapers and magazines like to hear about what's going on at your company: new people, products, events, services, sales or acquisitions.

A news release should include the following information:

1. Contact name and phone number.
2. Mailing Address, including street address, city, state, country.
3. Email, Web site address. 
4. Well-written content about subject of news.
5. Color picture, company logo.

Send the release to: Business Editor for company news;
Products Editor for products. 

Tip: Keep it short and to the point!


Five Ws and One H
In news writing, the concept of Five Ws (also known as Five Ws and one H) is considered basic to gathering information. A formula for finding the complete story about something, Five Ws (and one H) serves as a checklist of six questions. 

The list includes:
  • Who? Who is involved? 
  • What? What happened?
  • When? When did it take place?
  • Where? Where did it take place?
  • Why? Why did it happen?
  • How? How did it happen?
A Good Example

"I keep six honest serving-men
(They taught me all I knew);
Their names are What and Why and When
And How and Where and Who.

--Rudyard Kipling, from JUST SO STORIES (1902) 

Tips and Tricks

One author's Ten Rules for Writing Fiction, from guardian.com.uk/books blog: 

Margaret Atwood (The Hand Maid's Tale)

1. Take a pencil to write with on aeroplanes. Pens leak. But if the pencil breaks, you can't sharpen it on the plane, because you can't take knives with you. Therefore: take two pencils.

2. If both pencils break, you can do a rough sharpening job with a nail file of the metal or glass type.

3. Take something to write on. Paper is good. In a pinch, pieces of wood or your arm will do.

4. If you're using a computer, always safeguard new text with a memory stick.

5. Do back exercises. Pain is distracting.

6. Hold the reader's attention. (This is likely to work better if you can hold your own.) But you don't know who the reader is, so it's like shooting fish with a slingshot in the dark. What fascinates A will bore the pants off B.

7. You most likely need a thesaurus, a rudimentary grammar book, and a grip on reality. This latter means: there's no free lunch. Writing is work. It's also gambling. You don't get a pension plan. Other people can help you a bit, but essentially you're on your own. Nobody is making you do this: you chose it, so don't whine.

8. You can never read your own book with the innocent anticipation that comes with that first delicious page of a new book, because you wrote the thing. You've been backstage. You've seen how the rabbits were smuggled into the hat. Therefore ask a reading friend or two to look at it before you give it to anyone in the publishing business. This friend should not be someone with whom you have a romantic relationship, unless you want to break up.

9. Don't sit down in the middle of the woods. If you're lost in the plot or blocked, retrace your steps to where you went wrong. Then take the other road. And/or change the person. Change the tense. Change the opening page.

10. Prayer might work. Or reading something else. Or a constant visual­isation of the holy grail that is the finished, published version of your resplendent book.