Sending Your News

Newspapers and magazines like to hear about what's going on at your company: new people, products, events, services, sales or acquisitions.

A news release should include the following information:

1. Contact name and phone number.
2. Mailing Address, including street address, city, state, country.
3. Email, Web site address. 
4. Well-written content about subject of news.
5. Color picture, company logo.

Send the release to: Business Editor for company news;
Products Editor for products. 

Tip: Keep it short and to the point!


Five Ws and One H
In news writing, the concept of Five Ws (also known as Five Ws and one H) is considered basic to gathering information. A formula for finding the complete story about something, Five Ws (and one H) serves as a checklist of six questions. 

The list includes:
  • Who? Who is involved? 
  • What? What happened?
  • When? When did it take place?
  • Where? Where did it take place?
  • Why? Why did it happen?
  • How? How did it happen?
A Good Example

"I keep six honest serving-men
(They taught me all I knew);
Their names are What and Why and When
And How and Where and Who.

--Rudyard Kipling, from JUST SO STORIES (1902) 

Confectionery Classics

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